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Top 5 SEO Tactics in 2023


Focus on User Experience: User experience remains a crucial factor in determining the ranking of a website. Ensure that your website provides a seamless and intuitive experience to the user. This can be achieved through things like fast loading times, mobile responsiveness, and easy navigation.

Emphasize on High-Quality Content: Content remains the king. Ensure that your website has high-quality, relevant, and well-researched content that provides value to the user. This can include blog posts, videos, infographics, and more.

Optimize for Voice Search: With the increasing popularity of voice-activated devices, optimizing for voice search is becoming more important. This includes using conversational keywords and phrases, and ensuring that your website is easily accessible through voice search.

Utilize Artificial Intelligence and Machine Learning: AI and ML technologies can help in optimizing your website for search engines. This can include natural language processing (NLP), image recognition, and more.

Embrace Structured Data: Structured data helps search engines understand the content on your website and provide more relevant results to users. Implementing structured data using schema markup can improve your website’s visibility in search results and provide a better user experience.

We personally love running Citation Campaigns for our clients.  Regular citation campaigns ensure that all search engines are posing the most current contact information for potential customers to be able to contact you.  Yes, we even check Apple Maps for the 1% of the population that uses it to navigate to businesses with.

So, What is a Citation Campaign?

A citation campaign is a digital marketing strategy that focuses on creating and improving business listings and citations on various directories, platforms, and websites. The purpose of a citation campaign is to increase the visibility of a business online and improve its local search engine rankings.

Citations are mentions of a business’s name, address, and phone number (known as NAP) on other websites. They help search engines like Google and Bing verify the accuracy and consistency of a business’s information and provide signals that can positively impact local search engine rankings.

A successful citation campaign requires researching the most important directories and platforms for your industry, creating, or claiming existing listings, and verifying that your business’s NAP information is consistent and accurate across all listings. Additionally, you may also want to consider adding additional information, such as business hours, photos, and descriptions, to further enhance your citations and improve your chances of ranking in local search results.